Generate Demand
Contact Us
Stop Guessing. Start Growing.
We empower India-focused MSMEs and product teams to achieve growth. Our approach combines comprehensive mixed-method consumer and market research with real-world experiments.
The Challenge
  • Guesswork stifles growth and innovation
  • Campaigns miss the mark, failing to resonate with buyers
  • Critical decisions stall without concrete evidence
Our Solution
Insights
Comprehensive qualitative and quantitative research for a deep understanding of customer needs, challenges, and motivations.
Experiments
Real-world online and offline tests to validate optimal messaging, pricing, and distribution channels.
Playbooks
Actionable recommendations, strategic assets, and stakeholder alignment for seamless execution.
Process
Our systematic approach ensures that every decision is backed by robust data and real-world validation, moving your business beyond guesswork towards predictable growth.
Discover & Define
We start by diving deep into your business objectives and the challenges hindering your growth. Through comprehensive mixed-method consumer research and competitive analysis, we map customer needs, identify trends, and formulate precise, testable hypotheses.
Ideate & Experiment
Based on gathered insights, we design and execute real-world online (e.g., A/B testing messaging, pricing) and offline (e.g., pilot programs, product concepts) experiments. We meticulously collect and analyze data to validate hypotheses and ensure every recommendation is proven effective for your market.
Strategize & Grow
The final stage translates validated insights into actionable strategies. We develop bespoke playbooks with clear recommendations, strategic assets, and stakeholder alignment. Our focus is on creating sustainable growth pathways that equip your team for continuous improvement.
Choose a plan that's right for you.
Starter Sprint (Fixed)
Our Starter Sprint is designed for rapid validation, providing actionable insights in a focused timeframe.
Scope:
  • 6-8 in-depth interviews
  • 1 quantitative survey (n≈100 participants)
  • 1 concept or message validation test
  • 3-week project cycle within an 8-week engagement window
  • Direct billing for ad, incentive, and platform costs

Why choose this?
  • Obtain rapid, crucial insights prior to significant investments.
Growth Study (Fixed)
The Growth Study offers comprehensive research and experimentation for robust evidence-based decision-making.
Scope:
  • 12-16 in-depth interviews
  • Quantitative survey (n≈250 participants)
  • 2-3 targeted experiments
  • Dedicated stakeholder workshop
  • 5-6 weeks of fieldwork
  • 1 week for comprehensive synthesis and reporting

Why choose this?
  • Develop robust evidence to inform roadmaps and Go-To-Market (GTM) strategies.
Ongoing Discovery (Monthly)
Maintain a continuous understanding of your market with our ongoing discovery service.
Scope:
  • Rolling interviews conducted regularly
  • Pulse surveys for continuous feedback
  • Experimentation queue with quarterly synthesis
  • Monthly cadence with agreed-upon deliverables

Why choose this?
  • Maintain a live pulse on buyer signals over time, ensuring continuous relevance.